New iPhone 5 Release Experiment

They try this experiment every time a new Apple product is announced and people fall for it every time :\ 

Here's a video of showing people an iPad 2 disguised as the New iPad:
http://gizmodo.com/5894094/we-people-an-ipad-2-told-them-it-was-the-new-ipad-and-they-loved-it

Is it all just in our heads?