Stim Pack for the Elevens

TOKYO (Reuters) - Japan's manga-loving prime minister, Taro Aso, has long touted the importance of "soft power" content such as comics and anime to boost Japan's global diplomatic status.

Now he's targeting pop culture's economic potential.

Included in a giant stimulus package he unveiled on Friday was a target of raising exports from the "content" sector to about 18 percent of exports from less than 2 percent now.

Explaining his strategy for long-term growth at a news conference the day before, Aso waved glossy magazines from China and Taiwan featuring Japanese pop stars on their covers.

"Japanese content, such as anime and video games, and fashion draw attention from consumers around the world," he said.

"Unfortunately, this 'soft power' is not being linked to business overseas ... By linking the popularity of Japan's 'soft power' to business, I want to create a 20-30 trillion yen ($200-300 billion) market by 2020 and create 500,000 new jobs."

At least one government agency is already eyeing a cultural project using funds from the stimulus package -- Japan's biggest ever and aimed at rescuing the economy from its worst recession in 60 years.

The Cultural Affairs Agency wants nearly 12 billion yen to build a "National Comprehensive Centre for Media Art" that would showcase contemporary Japanese culture such as manga, anime and video games, the Asahi newspaper reported.

"We are thinking of making a request for the funds for such a facility, but the amount is still being worked out," an agency official said.

As it is China and Taiwan can reproduce almost anything that is mass produced in Japan/US. What they cannot produce is culture. So why not promote something that cannot be copied and can be exported easily with almost no requirements for production like steel or oil.

Economic stimulus of cultural and artistic areas has worked before in Japan, especially in the post WWII rebuild. Taiko Drumming, for instance, became so popular because of government grants.

Since the corn syrup isn't really doing the trick anymore for us, maybe the US government should step in and force Hollywood studios to stop making crappy pr0n movies.